Roomlinx to Utilize HP Technology to Provide Interactive TV (iTV) and Internet Solutions to the Hospitality Industry


Roomlinx’s Expanding List of Tier-1 In-Room Advertisers Now Includes HP

Denver, Colorado – Dec. 4, 2012 — Roomlinx Inc., (OTC: RMLX), the innovative developer of media networks and interactive TV (iTV) applications for the hospitality industry, has announced it will work with HP to provide hotel guests with modern, state of the art Internet and TV services based on HP networking and thin client technology.

Under this agreement, HP will also advertise a range of technology services and products through the Roomlinx iTV system. Roomlinx has previously named Dish and Starz as advertisers on the in-room system. Hyatt Hotels in North America are among the first to offer guests the Roomlinx iTV system. Roomlinx expects to install its technologies in up to 60,000 Hyatt full service hotel rooms over the next
24 months.

“With the recent marketing and service commitments from DISH, Starz, and now HP, we are proving our dedication to both create new sources of revenue and to directly decrease costs for our hotel partners,” said Roomlinx Chief Executive Officer Michael Wasik. “As Roomlinx’s installed base of interactive guestrooms ramps rapidly in the coming months, we look for expanding opportunity for additional advertisers to highlight their products and services on our platform.”

Wasik continued, “In addition to flexible charge-for-use guest packages and conference products and services, the Roomlinx model is compelling because it allows hotels and resorts to upgrade their TV and Internet systems cost effectively by allowing guest-relevant marketing on these systems – through interactive videos, local service listings, and direct product advertising. This not only enables our hotel partners to generate new revenues from in-room advertising on the Roomlinx iTV system but it also offsets, in part, the installation and deployment cost of the system itself.

“HP’s goal is to enable a high quality entertainment experience for hotel guests with its thin client and other network technologies that drive the Roomlinx iTV and Internet system, ” said Jeff Groudan, director of marketing for Thin Clients at HP. “HP’s technology will help Roomlinx roll out its iTV systems to more hotels, more quickly—allowing hotels and resorts to upgrade and modernize their TV and Internet systems very cost effectively and to offer relevant guest-relevant marketing over these platforms.”

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