DENVER, Oct. 16, 2012 (GLOBE NEWSWIRE) – Roomlinx Inc. (RMLX), the innovative developer of media networks and interactive TV (iTV) applications for the hospitality industry, said today it has expanded its existing agreement with Starz Entertainment to include a commitment to promote their services on Roomlinx’s iTV system.
In addition to providing several of its premium channels and on-demand content for the Hyatt deployment, Starz Entertainment will promote its products and services through the Roomlinx iTV system, generating incremental revenues for hotel owners.
“This agreement as well as the recently signed DISH agreement marks a significant milestone in the hospitality sector,” said Roomlinx Chief Executive Officer Michael Wasik. “These agreements elevate revenue for our hotel partners beyond the usual guest usage packages and reduce operating expenses, adding value to our iTV platform. They also provide a solid differentiator from the typical VOD providers whose financial model is at the mercy of consumer trends and occupancy fluctuations.”
The marketing agreement opens up new opportunities for Starz Entertainment as well.
“The Roomlinx iTV platform allows us to target ads to users we know are interested in our various linear, on demand, HD and online services,” said Tom Gove, vice president of sales and marketing for Starz Entertainment. “Giving them a quality media experience in the hotel room—where they’re removed from the distractions of everyday life—will put us in a stronger position to earn their business, both in the hotel and at home. Interactive ads, placed strategically throughout the Hyatt Roomlinx system, will also help build the STARZ brand.”
Wasik said Roomlinx is pursuing additional marketing partnerships with major players in the hospitality and media industries.
“It’s all part of our strategy to grow profitably by offering property owners new ways to increase revenues, demonstrate differentiation and strengthen guest loyalty.”