DENVER, CO, August 27th, 2012 – Roomlinx Inc. (OTC: RMLX), the innovative developer of media networks and interactive TV (iTV) applications for the hospitality industry, today announced a ground-breaking five year programming and marketing agreement with DISH Network Corporation (NASDAQ: DISH), a leading pay-TV provider in the United States.
This deal allows Roomlinx and DISH to deliver high-definition programming and DISH interactive marketing to guests at participating Hyatt hotels via the Roomlinx iTV platform. As previously announced, Roomlinx is installing its iTV system in up to 60,000 rooms at participating Hyatt hotels in the U.S., Canada, and the Caribbean by the end of 2013. In addition to offering more than 40 HD channels to Hyatt guests, DISH will advertise its residential services on Roomlinx’s proprietary iTV ad platform with future plans to allow existing DISH customers to access their home subscription package via Sling® Adapter, as well as DISH Online content from their guest room TV.
This relationship offers significant benefits for all parties. Advertising revenues and cost savings resulting from the deal are anticipated to benefit Roomlinx and the hotels that have installed the Roomlinx iTV system and DISH HD programming. Advertising revenues, shared among Roomlinx and the participating Hyatt hotels, are expected to grow to a significant level for Roomlinx as the 60,000 room installations progress while DISH showcases its quality products to the desirable business and luxury leisure traveler.
Roomlinx’s powerful platform enables unique DISH Relationship
In addition to expanding entertainment options and improving the user experience, this deal presents a powerful marketing opportunity for DISH to reach guests at Hyatt hotels with in-room and in-hotel marketing assets. Using the Roomlinx interactive programming guide and proprietary ad platform, DISH will be able to promote its consumer products and services via interactive messages, displays, logos and links.
“We view the guest room TV as a valuable tool for interacting with and introducing qualified prospects to our products and services,” said Robert Grosz, vice president of Commercial Sales at DISH. “Roomlinx’s versatile platform lets us develop interactive messages and place them strategically throughout the system so we can highlight our products and our value while targeting, engaging and driving viewers to action.”
“System limitations of legacy providers have not allowed these types of incremental marketing opportunities previously,” states Roomlinx CEO Michael Wasik. “We expect this will be the first of many partnerships Roomlinx builds as we focus on growing our business by helping property owners grow theirs.”
The DISH relationship illustrates how Roomlinx is not just a pioneer in the delivery of integrated hotel technologies including in-room entertainment, high speed Internet and HD programming, but in providing an innovative technology platform to foster new business relationships based on new sources of revenue and cost savings for hotel partners.
Hyatt hotels build guest loyalty, increase revenues
This is an exciting opportunity for Hyatt hotels and their guests, who will benefit from the Roomlinx-DISH deal. “The agreement allows us to offer guests quality content from more sources at a reduced cost. As a result, this deal will improve the in-room entertainment experience and is intended to drive higher levels of guest satisfaction,” said Pete Sears, senior vice president, operations for Hyatt Hotels & Resorts. “We also look forward to capturing new revenues for owners of Hyatt hotels in connection with DISH’s in-room marketing initiatives and leveraging DISH’s leading content products and technologies.”